Business as UNusual

About this event

Business as UNusual Singapore | Rethinking How Energy Buyers Choose Suppliers

The energy supply chain is changing rapidly, and traditional approaches to winning business are being challenged. Buyers are researching earlier, forming opinions sooner and considering new suppliers beyond the established players.

Join us for Business as UNusual Singapore, an engaging session exploring how energy buyers choose suppliers today and what it means for winning new work.

Date : 16 October 2026 (Friday)
Time : 8:30 AM – 12:00 PM
Venue : LinkedIn Singapore Office

Held in partnership with LinkedIn and the Energy Industries Council (EIC), the event will bring together senior commercial and marketing decisionmakers from B2B energy businesses across Asia-Pacific.

The programme will feature insights from Jen Maclennan, Group Managing Director, Fifth Ring, LinkedIn experts and EIC representatives, followed by a panel discussion and facilitated Q&A.

The session will explore:
- How buyer behaviour is changing across the energy sector
- What influences suppliers being considered for new opportunities
- How companies can adapt their sales and marketing approach
- What businesses need to do to remain competitive in the changing market

If your organisation is looking to strengthen its market positioning, engage buyers earlier and identify new opportunities across APAC, this is a conversation worth joining.

Who should attend?
Senior commercial and marketing leaders, including CEOs, Managing Directors, commercial and sales leaders, CMOs, marketing directors, business development heads and senior marketing/content professionals in B2B energy businesses.

We look forward to seeing you in Singapore!
https://offers.fifthring.com/en/business-as-unusual-energy-marketing-event-singapore