ADIPEC, Convening The Future Of Energy: Geoff Dickinson, CEO of DMG Events

Our host, Stuart Broadley, is joined by Geoff Dickinson, CEO of DMG Events, for an in-depth conversation on the evolution of ADIPEC into the world’s largest energy event.

Drawing on more than 15 years of leadership at DMG, Geoff reflects on how a regional oil and gas exhibition was transformed into a global, all-energy platform attracting over 200,000 attendees. He shares insights into the vision, risk-taking, and long-term investment required to scale events at this level, as well as the critical role of partnerships, particularly with ADNOC and Dr Sultan Al Jaber, in shaping ADIPEC’s global influence.

The discussion explores how content, collaboration, and customer experience have become central to success, alongside the growing importance of themes such as AI, energy security, and the integration of traditional and new energy systems. Geoff also offers a candid view on the challenges of keeping large-scale events relevant in a rapidly evolving industry, the balance between commercial returns and reinvestment, and what it takes to consistently deliver value for exhibitors and attendees.

At the heart of the conversation is a broader lesson on leadership and innovation—how to build high-performing teams, think long-term, and continuously reinvent a global platform in step with the energy transition.